Taylor Swift reportedly received a $100 million offer from FTX for NFTS & ticket arrangements

December 08, 2022 By Monica Green

(Image Credit Google)

According to a Financial Times article, Taylor Swift and Sam Bankman- Fried were close to finalizing a sponsorship package worth more than $100 million, but the talks fell through just months before the exchange's bankruptcy in November. According to reports, a ticketing agreement with NFTs was discussed. But now that the contract has been terminated, it is unclear whether the business would have survived if one of the top music singers in the world had negotiated the deal. Before going bankrupt, the cryptocurrency company was extremely ambitious and far-reaching in its quest for celebrity endorsements, as seen by the sizeable payment currently being discussed and FTX's conversations with Swift. According to Financial Times, FTX has negotiated endorsement deals with supermodel Gisele Bündchen, tennis pro-Naomi Osaka, basketball players Shaquille O'Neal and Steph Curry, as well as top quarterbacks Tom Brady and Naomi Osaka. How Real Are 13 Taylor Swift Midnights Theories?

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Financial Times cited sources with firsthand knowledge of the negotiations as saying that the process also exposed unusual internal decision-making at FTX and tensions between its former CEO's senior executives. Because Bankman-Fried is a major fan of the "Anti-Hero" singer and songwriter, he initially approved the purchase. Former employees thought that since Claire Watanabe, a senior executive in FTX's business development division, also enjoys Swift's music, she took priority over the company's pursuit of Swift. But not everyone agreed with the strategy. Employees claimed that those opposed claimed that working with the pop star would be too expensive and questioned whether earlier celebrity deals had brought in enough money for the business. Swift's involvement with the cryptocurrency company did not materialize after the negotiations were terminated. Last month, the exchange declared Chapter 11 bankruptcy.

By Monica Green

I am specialised in latest tech and tech discoveries.

Taylor Swift reportedly received a $100 million offer from FTX for NFTS & ticket arrangements

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