The AR Headset's Net Sales Indicate Apple's First Model to Ship One Million Units, Product Labelled a "Dud"

March 27, 2023 By Prelo Con

(Image Credit Google)

Image Source: Future Apple is under pressure to deploy its first AR headset as soon as possible, but despite the early start, one source claims that the mixed-reality wearable will only ship one million units this year. According to these projections, the gadget will not generate as much income as Apple's other goods, with the same source labeling it a "dud" when compared to others.

Apple is apparently generating 'little to no profit' on the debut of the AR headset

According to Bloomberg's Mark Gurman, the total income for this one product will be $3 billion, with a speculated price of $3,000 and one million devices expected to be sold this year. According to his 'Power On' newsletter, Apple will earn little to no profit from the release, implying that the major goal of the AR headset launch would be to guarantee that the technology giant takes it to market ahead of its competitors in order to gain a significant foothold. “The company believes it can sell about a million units of the headset — likely to be dubbed the Reality Pro or Reality One — in its first year. At $3,000, that would mean revenue of about $3 billion. There would be little to no profit at first, given that the components in the device are so expensive and Apple won’t be seeking its typical margins just yet.” Despite the launch advantage, Gurman labels the AR headset a "dud," in part because of its exorbitant price, but also because the market has not developed to welcome a product like this. With Apple's second model, which is also rumored to be less expensive, the company's consumer base may grow. “In terms of unit sales, the first version will look like a dud next to the company’s existing products. It’s still likely to make Apple the market leader in mixed reality within a few months, but that’s just sign of how weak the current market is.”

By Prelo Con

Following my passion by reviewing latest tech. Just love it.

The AR Headset's Net Sales Indicate Apple's First Model to Ship One Million Units, Product Labelled a "Dud"

Apple is apparently generating 'little to no profit' on the debut of the AR headset

Walmart's GenAI Search Engine: Challenging Google's Dominance in Retail Search

Introducing the MSI Claw Handheld: Your Ultimate Gaming Companion

Uber Increases In-App Ads, Prompting Mixed Reactions from Customers

Apple's iOS 18: A Leap into the AI Era

Google's Regular Pixel 8 Won't Get Gemini Nano AI

MacBook Air M3 Makes Amends for M2's Storage Blunder

Samsung Unveils the Galaxy M15 5G

Elon Musk's xAI to Open-Source Chatbot Grok

Contra: Operation Galuga - A Modern Run-and-Gun Classic

Musk Confirms X's TV App Arrives This Week

Apple Announces that Switching to Android Gets Easier

Lenovo Collaborates with Fashion Designers on 'Tab Wear Collection’

Samsung Enhancing User Experience in Home Appliances with Generative AI Integration

How to Switch Your Metro by T-Mobile Plan

Tech Company Figure Secures $70 Million Investment to Speed Up Humanoid Robot Development

Apple Store will add "Ted Lasso" merchandise online in June