Don't think Apple Car Concept is in the Bin. Could be launched in 2028

January 24, 2024 By Aaem Joshi

(Image Credit Google)

Project Titan, the much-awaited Apple Car, is said to have encountered a roadblock en route to becoming a reality. According to Bloomberg's Mark Gurman, the tech giant has toned back its objectives, changing from a completely driverless vehicle to an electric vehicle more akin to Tesla's capabilities.

A Decade in the Making, but the Destination Has Changed

Project Titan, a decade in the making, has undergone numerous iterations. Apple initially envisioned a revolutionary car sans steering wheel or pedals, even contemplating a remote command centre for ultimate control. However, the latest reports suggest a more down-to-earth approach, resembling Tesla's current market position. Also Read: 5 Ways To Fix If Apple Keeps CarPlay Disconnecting

From Level 5 to 2+: A Downgrade in Autonomy

The vehicle's ability to operate autonomously has also been significantly reduced. Originally aimed at Level 5 (full self-driving), the project has subsequently been scaled back to Level 4 (autonomous in some conditions) and is presently at Level 2+ (partial automation). This means that while lane centring and assisted braking/acceleration will be available, the driver's entire concentration will still be necessary.

A Make-or-Break Moment for Project Titan

According to Bloomberg sources familiar with Apple's plans, offering this pared-down version with reduced expectations might be a game changer for the project as a whole. Success could pave the path for future developments, whereas failure may cause executives to question its viability entirely.

Manufacturing Talks and a Glimmer of Hope for Level 4

Apple is apparently in talks with possible European manufacturing partners for this updated strategy, despite the setbacks. While concentrating on a more traditional method for the initial launch, the corporation hasn't completely given up on its goals of introducing a Level 4 system.

Frenzied Decision-Making and the Ever-Evolving Landscape of Self-Driving Cars

Bloomberg portrays the internal deliberations that led to Apple's decision as "frenzied," involving CEO Tim Cook, the board, and project manager Kevin Lynch. The issues faced by other self-driving car businesses in 2023 are likely to have added to the pressure to act. Cruise, for example, laid off a large chunk of its personnel following a safety incident involving one of its vehicles.

The Road Ahead: Uncertainty and Opportunity

Since its start, Apple's Project Titan has been surrounded by rumours and mystery. The future of the car is more dubious than ever in light of the most recent events. But Apple's track record of innovation and its enormous financial resources indicate that it shouldn't be written out just yet. Even if the corporation decides to go in a different direction from what was initially planned, it might still pull off a surprise and completely transform the automobile industry. There's no denying that the revolution in self-driving cars is still in its infancy, and Apple's Project Titan is still one to keep an eye on despite its recent setbacks.

By Aaem Joshi

I am a Journalist who loves digging up stories that remain unheard. Strongly Believe in the knowledge of the social world.

Don't think Apple Car Concept is in the Bin. Could be launched in 2028

A Decade in the Making, but the Destination Has Changed

From Level 5 to 2+: A Downgrade in Autonomy

A Make-or-Break Moment for Project Titan

Manufacturing Talks and a Glimmer of Hope for Level 4

Frenzied Decision-Making and the Ever-Evolving Landscape of Self-Driving Cars

The Road Ahead: Uncertainty and Opportunity

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