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Google is extending the Search Generative Experience (SGE) by allowing teens in the US to sign up for it, the company said Thursday in a blog post. The company will add AI generated responses and personalized web links in the answers.
Google will allow 13 to 17-year-olds access to the Search Generative Experience. Company studies revealed that SGE garnered the most favorable satisfaction ratings among the 18-24 age group, primarily due to their preference for engaging in conversational inquiries with the search-based AI tool.
Now, the company is extending access to its search-based AI tool to teenagers aged 13 to 17 in the United States. Google’s decision is influenced by the “particularly positive feedback” received from individuals aged 18 to 24 who tested SGE, highlighting the greater openness of younger demographics to AI—a trend not surprising given the common skepticism older adults exhibit toward new technologies. SGE has been accessible as part of Google Search Labs since late May.
“As we introduce this new technology to teens, we want to strike the right balance in creating opportunities for them to benefit from all it has to offer, while also prioritizing safety and meeting their developmental needs,” the post said.
Google has made additional guardrails while opening up SGE to teens. .
“SGE’s quality protections are designed to prevent inappropriate or harmful content from surfacing,” the post reads. “For example, we’ve put stronger guardrails in place for outputs related to illegal or age-gated substances or bullying, among other issues. And as we gather even more feedback, we will continue to improve how our systems respond, working with experts along the way to better protect teens.”
“Generative AI can help younger people ask questions they couldn’t typically get answered by a search engine and pose follow-up questions to help them dig deeper,” the company wrote.