Justin Bieber says H&M recent merchandise is without his permission
December 20, 2022 By Alberto Mesti
(Image Credit Google)
Justin Bieber disapproves of the new merchandise from H&M. The 28-year-old "Peaches" singer used his Instagram Story on Monday to denounce new clothing and merchandise from the company that bears his likeness, including, a
sweater dress with a black-and-white image of his face and a
canvas bag with various images of him printed on the front, among other things.
According to Bieber, "I didn't approve any of the merch collection that they put up at H&M… all without my permission and approval. SMH I wouldn't buy it if I were you." In addition, he called the "H&M merch" "trash" in a subsequent post and pleaded with his followers not to purchase the things.
However, "as with all other licensed products and partnerships, H&M followed proper approval procedures," the retailer said to
PEOPLE.
[caption id="attachment_73765" align="aligncenter" width="1200"]
Justin Bieber Story on HM merch[/caption]
Additional details
On his official website,
Justin Bieber offers his own line of merchandise for sale, including hoodies, sweatpants, and t-shirts with images of him and lyrics from his most recent album,
Justice. Additionally, he has a unique apparel line that he debuted in 2019 and is named Drew in honor of his middle name.
Moreover, the "About Us" section of the website refers to Drew House as "a community, a place where you can be yourself and loved, encouraged, safe and valued."
Furthermore, a line of garments with Drew Barrymore's likeness was introduced a few months after he established the clothing line. In addition, prior to its release, Bieber was seen wearing a white t-shirt with a picture of the actress when she was a little child and starred in the 1982 movie
E.T. the Extra-Terrestrial. The host of
The Drew Barrymore Show, for her part, was only too pleased to aid in the promotion of the garments, posting a photo of one that had Bieber wearing one of them to Instagram with the caption, "Drew @drewhouse."
By Alberto Mesti
Introvert. Eccentric at times. A fashion enthusiast, designer and writer. Lives for the drama, hates being at the centre of it. Can be best described as \'wannabe modern day Lady Whistledown\'.