Amazon’s significant investment in live NFL streaming is already paying off somehow. According to an internal message from Amazon executive Jay Marine that was issued during last week’s Thursday Night Football game and acquired by GeekWire, the business claimed the “largest three hours for U.S. Prime signups ever” during that time.
The first NFL game that Amazon reportedly agreed to a record $11 billion, 11-year exclusive streaming rights deal with was the Chargers vs. Chiefs contest.
For many years, Amazon has shown Thursday Night Football games, but this was the first time Amazon was the only place to view the game.
To grow its business, Amazon must increase the number of people signing up for the Prime membership program. According to surveys, Prime members spend significantly more on Amazon.com than non-Prime members.
Increasing the number of customers is crucial as rivals like Walmart and Target launch or expand their membership programs. According to reports, even businesses like Disney, which has massively poured money into streaming, are attempting to offer comparable products.
Undoubtedly, Amazon advertised Prime through the game, highlighting its service and offerings, including its upcoming Lord of the Rings television series. Early this year, the business raised the price of a U.S. Prime membership by $20 to $139 annually to offset rising costs brought on by a lack of available personnel, higher wages, supply chain difficulties, and higher shipping costs. The Washington Post responded by launching an interactive quiz to help readers decide whether or not the subscription is worthwhile.
A few of the benefits of Prime include free shipping, cloud storage, savings at Whole Foods, and more, in addition, to live sports and other video content streaming. Amazon reported second-quarter subscription service revenue of $8.7 billion, up 10% from the same period last year. Over 200 million people worldwide are Amazon Prime subscribers.