Amazon is a leading online selling platform preferred by most folks for buying everything, no matter what you are searching for; it can be a cheap portable charger, eco-friendly cleaning supplies, or headphones for yourself; Amazon is likely your first stop.
Substantially, for good deals, most people rely on user reviews in order to choose the best product at a nominal price from Amazon, but the trouble is that many of such reviews are fake.
Shockingly, some frantic sellers pay for ecstatic reviews and offer gift cards or free products in exchange for five-star ratings. Sometimes, purveyors will even implore negative reviews on competing products. Due to these activities, it becomes impeccable to identify what’s accurate with certainty.
Although you can curtail the risk of being swindled when you know the warning signs, commencing some of the earliest steps you can take are to avoid fake reviews.
How to Circumvent Amazon Fake Reviews?
Most fake reviews earmark affordable items from unknown brands that only have reviews on Amazon.
So, first of all, start by confirming the product reviewed. Then, take your first step by changing the list from Top reviews to Most recent to find out what the latest buyers say.
The majority of fake reviews can be easily determined when most people give it a five-star rating, and false negatives tend to be one-star reviews, so you are more likely to find legitimate reviews in the middle.
On the contrary, you can also find that some fake reviewers may award four stars to avoid the problem of overselling, but no one is paying for two- or three-star reviews, and here you can rule out.
Moreover, these soar points may indicate a fake amazon review campaign
- A very high rating of five-star reviews
- No worthy details about the product while praising.
- Exact wording as the more than one review.
- Poor grammar and spelling mistakes.
- Appealing reviews with one slight negative is intended not to break the deal.
You can research more to find honest reviews by adopting these techniques:
- Find reviews of the product on some other platforms like YouTube.
- Research more on the brand online; you can go through the brief description of the product on its official site.
- You can recheck the review’s authenticity by clicking on the person’s profile who posted the review.
Tools on your rescue
In addition, thankfully, some tools are there that can help you figure out fake reviews by doing an in-depth investigation.
- Fakespot offers a Chrome extension or mobile app that analyzes review legitimacy and seller history to weed out fake reviews.
- Review Meta allows you to paste a URL to get analysis and an adjusted score that filters out untrustworthy reviews.
- The Review Index tries to identify fake reviews and flag them, but it also offers valuable review summaries categorized by specific elements of each product.
Meanwhile, the ‘Verified Purchase’ badge lets you know that the person writing the review bought the product.
Unfortunately, Sellers can also buy “Helpful” votes for fake reviews to boost their visibility.
Part of the problem for Amazon is the sheer volume of goods and reviews. As a buyer, your only option is to flag suspected fake reviews for investigation by tapping the Report Abuse link under each review.