In case the current lineup isn’t quite as pricey as you’d like, Apple hinted at intentions to introduce a more premium line of phones shortly, according to a report from Bloomberg’s Mark Gurman. If the rumors are true, a new kind of iPhone will begin shipping this year as the business rearranges its smartphone lineup in the wake of the commercial failures of the iPhone 12 small, iPhone 13 mini, and iPhone 14 Plus models.
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The information is based on comments made by Apple CEO Tim Cook last week on a conference call for investors and analysts. I think people are willing to really stretch to get the best they can afford in that category, said Cook, noting that Apple’s consumers were more likely to spend more for higher-specified iPhones than ever before. Gurman makes a connection between this and earlier rumors of a supposed iPhone 15 Ultra that is expected to expand the current iPhone portfolio in the future.
When it comes to phones, Samsung may appear to have a monopoly on the Ultra brand, but don’t forget that Apple also sells the Ultra model of the Apple Watch. It’s not that difficult to extend the term to the iPhone lineup, and once Apple adopted flagship phone features like high-resolution cameras, high refresh rate screens, and an always-on display, raising the bar even higher with an Ultra-style phone makes logical.
Although the Pro Max range of iPhones from Apple has long battled with devices like the Galaxy 21 Ultra and Galaxy S22 Ultra, many other manufacturers, like as Vivo, Xiaomi, Redmi, and Realme, push the limits of technology with their Ultra- or Pro Plus-branded products.
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All of them join other low-cost phones that are priced to appeal to as many customers as possible, but Cook notes that Apple’s customers are frequently willing to pay extra for the priciest iPhones. The biggest, most costly iPhones have dominated sales, which has previously established this, and Samsung also supports this. In a recent interview, the company stated to Digital Trends that sales of the Galaxy S22 Ultra accounted for 40% of all S22 series sales worldwide.
We might observe how this plays out soon. If the new Ultra iPhone is actually coming, it will probably release alongside the iPhone 15 later this year.