TikTok-Inspired ‘Reels’ Videos Are Coming to Facebook in the U.S. on iOS (Image credit- MacRumors)
Facebook is introducing a new feature that will help personalize the information shown on this area of social media by adding additional personalization based on what a user follows or interacts with in an effort to encourage more users to use the Reels.
As part of its effort to give customers control over what they see online, the business is now introducing a personalization function for its Reels feed.
Similar to what TikTok offers for its For You Page, the personalization function is built around a great algorithm that is well-liked by both its users and detractors.
Reels, Facebook’s platform for short-form videos, will soon get a new feature that will give users more choices over what they view. In order to compete with TikTok, which has emerged as the preferred app for short-form video production, Facebook made this step, according to the reports.
Users will be able to select the categories of content they want to see in their Facebook Reels feed thanks to the new functionality. Users may now select which producers, themes, or hashtags they wish to see videos from. Users will be able to modify their feeds in order to reflect their choices and interests.
Reels were first introduced in 2020, but Facebook has been attempting to make it more tailored since then. Based on how users have used the app in the past, the business has started utilizing machine learning algorithms to propose content to users.
The feature takes this a step further by providing users with greater control over the information they see. Meta is also bringing a mechanism to control this by delivering suggestions from Reels enjoyed by friends, where they may pick between seeing more or less of in their feed.
Facebook will roll out features similar to TikTok’s FYP
Based on how users have used the app in the past, an algorithm on TikTok’s For You page suggests videos to users. One of the main reasons TikTok has been successful is that it has made it possible for people to find fresh content that they might not have otherwise seen.
The most recent Reels improvement by Facebook borrows a strategy from TikTok and focuses on giving users more control over their feed and a more personalized experience through the app.
Also read: Facebook’s maximum reel length has been increased by Meta to 90 seconds
Platforms from Facebook Reels and TikTok
Facebook and Instagram are two apps that are known to employ Meta’s Reels capabilities. By cross-posting content from one app to the other, they offer a great method to reach a wider audience.
Facebook still has a long way to go before it can overtake TikTok, though.
Facebook Reels is attempting to overtake TikTok, which reached 1 billion active users in 2021. TikTok is a video-sharing app that is constantly expanding. It’s unclear whether Facebook’s efforts to personalize Reels will be effective in luring people away from TikTok.
The Reels’ new Facebook function is a step in the direction of personalizing and adjusting it to users’ preferences. The function is comparable to TikTok’s For You page, which has proven crucial to the success of TikTok.