Ford and GM say they won't run Twitter ads as they assess Elon Musk's changes

Elon Musk's acquisition of Twitter, many users are concerned about the changes the service may undergo under the erratic billionaire, which may affect huge corporate advertising. The two automotive behemoths Ford and General Motors were among the first to announce they wouldn't be running advertising on the platform until they knew the full extent of those changes. The Detroit-based manufacturer said in an e-mail statement late Friday that "we are working with Twitter to determine the direction of the platform under their new management." "We have temporarily halted our sponsored advertising, as is customary when a big change in a media platform occurs. We'll keep interacting with our customers on Twitter. According to spokesman Said Deep, Ford is "not actively advertising on Twitter." "We will keep monitoring the platform's development under the new ownership." These actions come at the same time as Musk's attempt to reassure Twitter advertisers who might be concerned that his words about being a "free speech absolutist" mean the site will be more accepting of extremist opinions, racism, and generally objectionable content. Prior to the acquisition, Musk stated that Twitter cannot turn into "a free-for-all hellscape" and tweeted on Friday that he was forming a "content moderation council with vastly diverse opinions" to establish new guidelines. The leading EV brand in the world, Tesla, is being challenged by both GM and Ford to lose market share. It's rare to advertise on a platform run by a man who also serves as the CEO of a competitor automaker. Citroen, a French automaker, admitted this in a mysterious tweet on Friday. The business simply stated, "Hello, social media platform owned by one of our competitors." Hyundai and Kia, which are rapidly increasing EV sales as well, were unable to respond to requests for comment right away. According to Forbes, smaller electric vehicle manufacturers like Lucid, Rivian, and Fisker have no plans to change how they use Twitter. All three are only getting started, but Fisker stands out since it will introduce its first product, the battery-powered Ocean SUV, next month. Henrik Fisker, the CEO, and co-founder of Fisker has fought with Musk on the legal and professional front, and in April, when Twitter accepted Musk's offer to buy the company, he canceled his personal account.