It shouldn't be happening, but Nvidia's RTX 4070 Ti is crushing AMD

The RTX 4070 Ti has received negative reviews, but despite this, sales figures for Nvidia's newest GPU appear to be strong, at least in terms of the European market. Nvidia was successful in selling a sizable number of RTX 4070 Ti GPUs, per recently released sales data. Despite the AMD RX 7900 XT being more affordable, it easily trounced its greatest competitor. RTX 4070 Ti appears to be the best new graphics card that has been released in 2023 thus far, regardless of how it is evaluated. The information comes from TechEpiphany, a Twitter account that reported on the sales of AMD, Intel, and Nvidia graphics cards at Mind factory, a German retailer. These figures do not only apply to the RTX 4070 Ti. Other Nvidia cards, including as the perennially highly-liked RTX 3060 and the Lovelace-based RTX 4080 and RTX 4090, have have been doing well in the market. However, the new GPU outsells all of these by a substantial margin. [caption id="" align="aligncenter" width="1704"] NVIDIA GeForce RTX 4090 24 GB, RTX 4080 16 GB & RTX 4080 12 GB Specs Leak Out[/caption] Photo Credit: Wccftech According to Mindfactory, the RTX 4070 Ti saw 545 sales in the third week of January. The RTX 3060 (485 units sold) and AMD Radeon RX 6700 XT are also displayed on the podium (410 units sold). It's understandable that last-gen cards like the RTX 3060 Ti and RX 6600, which are more affordable, make up the majority of the list as this generation of graphics cards is only now beginning to compete in the popular midrange market.

? Graphics Cards Retail Sales Week 3 (mf) AMD: 1665 units, 42.26%, ASP: 656 (Euro) Nvidia: 2255, 57.23%, ASP: 807 Intel: 20, 0.51%, ASP: 270 AMD revenue: 1'092'951, 37.46% NVIDIA: 1'819'085, 62.35% Intel: 5'396, 0.18%#AMD #Intel #Radeon #NvidiaGeForce #IntelGraphics #Nvidia pic.twitter.com/LE7FWLUNdN

— TechEpiphany (@TechEpiphany) January 21, 2023

The only figures to consider are those of Arc Alchemist because Intel doesn't now have, and possibly won't have, a GPU in this generation's race. 20 units total were sold by the Arc A380 and Arc A770, which is a depressing but expected number. The need for inexpensive GPUs is overwhelming. These figures are, of course, a very small sample and not at all necessarily representative of the state of the global market. But if the rest of the globe adopts the pattern, there appear to be a few significant causes. [caption id="" align="aligncenter" width="1200"] NVIDIA's fuzzy with the days of the week ... Black Friday deals have already kicked off - PC Perspective[/caption] Phto Credit: PC Perspective AMD's RDNA 3 lineup is now strong, but the RX 7900 XT is an unexpected choice due to its price, which is much worse than that of the top RX 7900 XTX. The RX 7900 XT was doomed to lesser sales when the AMD RDNA 3 pair was first introduced. After all, the RX 7900 XTX is just more affordable, with an MSRP of $1,000. However, AMD had a chance to change things with the introduction of the RTX 4070 Ti; in a way, Nvidia served AMD well. By contrasting the RTX 4070 Ti to the RX 7900 XT, it can be shown that the AMD card is actually slower, which may offer AMD's subpar GPU a chance. Sadly, it doesn't appear to be the case. Brand loyalty undoubtedly has an impact. The vast majority of consumers choose to stick with Nvidia GPUs over AMD because their previous cards performed admirably and they don't see a need to upgrade. Similar to how AMD frequently get a poor rap for having buggy drivers, even though this assertion is somewhat antiquated. [caption id="" align="aligncenter" width="1500"] Best graphics cards 2023: finding the best GPU for gaming | Digital Trends[/caption] Photo Credit: Digital Trends The RTX 4070 Ti offers access to DLSS 3 and historically superior ray tracing even if it is slower than both AMD cards (although our own testing puts it somewhat on par with AMD). Even if the performance margins are quite close, that is reason enough for many gamers to pick it over AMD. Whatever the cause, what's really intriguing about this situation is how previous-generation cards continue to rule the sales charts. This demonstrates how desperate the market is for more reasonably priced midrange cards. Perhaps the RTX 3060 and the RX 6700 will start to fall off the charts when Nvidia releases the RTX 4060 and the RTX 4070 in the future, and AMD hopefully follows suit with its own cards.