MrBeast Cashes In $250k from X by Putting Platform's Ad Program to the Test

January 24, 2024 By Raulf Hernes

(Image Credit Google)

Elon Musk's new X marketing campaign was a risk that YouTube megastar MrBeast took, but it paid out handsomely. The influencer, who is well-known for his crazy giveaways and antics, made a cool $250,000 from a single video, which sparked discussion about the platform's potential for artists and raised eyebrows. Jimmy Donaldson goes by the name MrBeast on the internet. He posted a snapshot of his earnings on X and brags, "MY FIRST X VIDEO MADE OVER $250,000!" This substantial payment is a clear indication of the potential of X's July 2023-launched ad revenue-sharing program.

MY FIRST X VIDEO MADE OVER $250,000! ? But it’s a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience pic.twitter.com/nViVpZbWBb
— MrBeast (@MrBeast) January 22, 2024

If creators join X Premium, they will receive a portion of the ad money from comments to their high-performing posts, which is the program's main draw. By making this change, X hopes to boost its advertising revenue and become closer to competitors like YouTube and TikTok, who already compensate creators for their traffic and ad impressions. X was first turned down by MrBeast, who was well-known for his pricey productions, who said that his film expenses would not be met by even a billion views. He did, however, choose to give it a try by releasing an earlier luxury car film. The risk paid off, since as of Tuesday, the video had received over 160 million views. MrBeast declared he would give away the money from his fortune to 10 fortunate followers who reposted and followed him on X. His kindness won many over, but he also issued a warning that his experience might not be typical. "It's a bit of a facade," he said, implying that the large size of his fan base probably increased ad engagement. The triumph of MrBeast underscores the possibilities of X's program, however it also presents inquiries. X Premium subscribers, who are already given preference by the algorithm, are criticized for possibly encouraging incendiary content to increase views and ad income. Only time will tell if X's advertising scheme can compete with existing platforms. However, one thing is certain: MrBeast's experiment has spurred discussion on the direction of creative monetization and X's ability to change the social media game.

By Raulf Hernes

If you ask me raulf means ALL ABOUT TECH!!

MrBeast Cashes In $250k from X by Putting Platform's Ad Program to the Test

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