Google Stadia Was Never Significant and Never Stood a Chance: Report
September 30, 2022 By Raulf Hernes
(Image Credit Google)
The Google Stadia cloud gaming service will soon be discontinued as the business announced that it will do so in the first quarter of 2019.
Google bragged about its big intentions when Stadia first came out, but it never really presented a challenge to reputable companies like Sony and Microsoft.
However, Stadia never really stood a chance because of Google's general lack of dedication to anything but its main revenue cow, digital advertising.
Moreover, Google outlined lofty goals that appeared disruptive when it unveiled Stadia for the first time at GDC 2019.
One of the largest tech businesses in the world, which is one that has experience with streaming media, might be able to thrive where others have failed.
And that sort of worked when Stadia finally launched that November. Sure, things were a bit disorganized, and many functions were still lacking, but you could still play a few video games with only an internet connection.
There weren't many people playing Stadia games, despite the business adding a free Stadia tier six months after launch and fixing minor issues like the Stadia wireless controller working with computers. Furthermore, to promote Stadia further, Google provided specific promotions.
Additionally, the corporation made an announcement unmistakably at the beginning of the end of February 2021.
It declared that it would instead offer Stadia primarily as a platform for other partners to build upon after closing its internal development labs. Now, over two years after that announcement, Stadia will be permanently closed.
Meanwhile, Stadia hardly made a dent in the end. Yes, it most likely ignited a fire under Microsoft and Amazon, which began rolling out Xbox Cloud Gaming in April 2021, and Amazon Luna, which launched its cloud gaming service around a year after Stadia.
But cloud gaming hasn't completely upended the game industry despite having the best chance to do so.